Background

Sometimes there is an undeniable need to greatly overcomplicate matters and say yes to every mad scheme. So was our humble camping trip to be, first innocently discussed in early 2020.

Quite quickly a full blown marketing campaign had emerged. A camping trip to Wales had a website, a promotional video, printed invites and a pirate radio station of desert island discs.

“Destiny Destinations” was our fictional travel operator, providing a much anticipated ‘Social reunification directive’ for friends too well acquainted with video calls.

As organisers of the trip I feel we struck the optimal 50/50 hype to delivery ratio needed to overcome the inertia of camping and the foreboding Eryri forecast. The catering (awarded entirely on merit, and another excellent appointment if I do say so myself) possibly the star of the show.