Big Inclusion Quiz

'Stop the shred' and take action on disability inclusive programming with this tongue-in-cheek quiz

2022

Hand sketches of the core moments in storyboard form — Core screens storyboard

Background

The comms team at Inclusive Futures wanted to raise awareness among a sector for its lack of commitment to disability inclusion.

The brief was to create a satirical quiz with answers so obvious there could be no excuse not to put the knowledge into practice.

The concepts presented here show my creative response to the brief.

Results screen showing partially shredded documents — Did you manage to save the documents in time from the shredder?

The concept

Inspired by the subversive potential of shredders in pop culture (I'm enjoying writing this sentence) to both destroy and create value, I put this narrative device to work to warn that wisdom ignored is wisdom wasted.

The shredder applies a time pressure to the quiz and fun visual metaphor throughout.

High fidelity drawing showing a quiz host sitting behind a desk with a built in shredder

The final design

Opting for a less 'loaded' subtext, the final design featured 80s MTV/TOTP themed visuals and brilliantly sardonic soundbites from Adam Hills

Many thanks to Rachel Pulham and the comms team for the quiz concept, content and incredible celebrity connections.

Development by Cygnet Digital

80s pop themed quiz with vertical totaliser questions and multiple choice answers

Many thanks to Rachel Pulham and the comms team for the quiz concept, content and incredible celebrity connections.

Development by Cygnet Digital