Elliot Stuart-George

The Domesticated Bicycle

Client project for Japanese brand Muji

2015

Cover image showing bike stored in kitchen Cycling through town and bringing bike through front door Many bike storage products are not suited to small spaces Early 'napkin' sketch showing a device that attaches to bike wheels Early cardboard prototype Prototype development Anatomy of final design showing a 3d printed model and a cross sectional drawing CAD imagery showing typical Muji packaging CAD wireframes Product in use in context Back cover image

Background

A collaboration with the homeware and lifestyle brand Muji to explore design opportunities in small space urban dwellings.

Observing that ubiquity of cycling in London life and the reality of storing a bike in small spaces, I designed this device to protect your appartment from muddy wheels, and better domesticate our urban companions.